Online advertising: FAQs

What does it cost?

• We place display banners on the basis of a cost per thousand impressions (CPM).
• We will discuss a CPM with you, which will vary according to the sites upon which you want the ad to appear.
• We will then discuss how many times you want the ad to appear. This will set the budget for your campaign.

How does it work?

• Once we have arranged a budget, we will contact your agency to arrange for your display artwork to be sent to us. We can also quote for creating display artwork for you.
• We have a partnership with a number of websites. Our banner ads will appear on these websites.
• Whenever a web page loads, our advertising server will send ads to the site. If one of your ads is sent, this counts as an impression.
• If your ad is clicked, we record this so you can see what traffic your display campaign is attracting.
• Once your ad has reached its impression quota, it will stop appearing. It's easy to start the campaign up again at any time.

How will I know that my ads are appearing?

We will provide you with facts and figures at the end of each month which will show you how many times your ad appeared, when, and how many users clicked through on to your website.

How can I measure my return?

Online advertising is perfect if you're selling online or if you're looking to build your brand. You will see increased traffic to your website through your analytics package. If you need help setting up or managing your website analytics, please get in touch. We'll point you in the right direction.

What is my commitment?

There is no commitment to us. Just pay for the advertising you need.
Why not test the water by running a single campaign? Contact us to find out more.

Interested in advertising? Download a product sheet.