Mobile web: Quick response marketing
Join up your print and digital marketing with QRM
For the first time there's a simple way to join up your print
marketing with your digital marketing - and to convert passing
interest into instant engagement, sales and viral marketing.
Quick response marketing (QRM) is a QR code added to
your poster, leaflet, brochure, advertisement or any other piece of
print.
When scanned by a smartphone, the user is taken to a mobile web
page (or pages) which gives extra multimedia information about the
promotion.
From the landing page the visitor can
- Buy now
- Book now
- Sign up to a mailing list
- Share the promotion with friends on Twitter,
Facebook or via email
See it in action!
We have been working with the John Good group on quick response
marketing and have put together a working
demonstration which you can run in real time.