Email marketing: FAQs

How much does it cost?

At from around a penny per recipient, email marketing is just a bit cheaper than direct mail.

You pay for email marketing just as you pay for your mobile phone. We have a Pay Monthly option and a Pay As You Go option.

Pay Monthly is ideal if you'll be sending a couple of campaigns or more each month. We bill you a low monthly cost according to the number of subscribers and you can send as many campaigns as you like.

Pay As You Go is for you if you'll be sending more infrequently. You pay, on a pence-per-recipient basis, for each campaign you send.

Are there any hidden costs?

No. We don't charge for setting up MailManager for you or for importing your first batch of subscribers. If you choose Pay As You Go, you only pay for what you use. If you choose Pay Monthly, you can benefit fromlow, low costs for bulk sends.

There's a one-off artworking fee for designing branded templates which you can use in MailManager as often as you like, and for any ad hoc solus eflyer design.

How good is your deliverability?

MailManager's inbuilt design and spam tests help you to protect your campaigns against common spam and display issues.

The email servers we use are whitelisted at major ISPs and are constantly monitored against blacklisting.

We have a strict permissions policy which ensures that our mail marketing customers are sending to subscribers who have opted in to receive emails from them. This helps to keep spam complaints low and maximise the effectiveness of our email server deliverability.

How do I know if I'm doing it right?

We're with you all the way with help and advice. We'll work with you to make sure that your campaigns are well crafted and focused on conversion.

What about your subject lines? What about the Outlook pop-up notification? How about trying A/B testing or autoresponders? Any questions - just let us know.

I need help bringing together my email addresses!

We're happy to help you collate and import data into MailManager, and to advise on best ways of managing that data once it is in place.

MailManager's automatic list-joining and unsubscription processes work in your favour, too. If you're used to manually removing and adding email addresses to your lists, you can breathe a sigh of relief. MailManager does it all for you.

Download a MailManager product sheet