Case studies: Source Publishing
A pair of B2B websites aimed at the pharmaceutical industry
Source Publishing had a great idea for a couple of co-branded
websites which would leverage their reputation as the leading
publishers for the consumer pharmaceutical and generics medicines
The brief was to deliver two websites through which the
healthcare industry could publish and search for "opportunities"
- a product looking for a route to market, or the chance to
collaborate on research or development, or a company in need of a
particular medicine or treatment, for instance.
The sites should be a place where the healthcare industry could
come together, examine synergies and make business connections.
What we did
We produced a core look-and-feel for one site aimed at the
over-the-counter market and another at the generics market. Source
specified that both sites would be driven from a single content
management system (CMS) and that the sites would operate on a
user registration basis. Once registered and logged in, users can
view opportunities and post new ones of their own.
We created a CMS for the project from scratch, focusing upon
Source's workflow and designed to make the management of content as
straightforward as possible. Opportunities can be arranged by type
and sector and are fully searchable. The websites also benefit from
an ads banner rotation system which enables users to advertise
across the sites.
What the client said
This was our first major
internet-based business development project. Papertree Digital was
extremely good at advising us on the available options, helping us
to produce a detailed and well thought-out brief, and developing a
pair of websites that tightly met that brief.
Since the websites have
been up and running, Papertree has always been quick to make
modifications as needed. They have been a pleasure to work
Deborah Wilkes, Director of