The rapid rise of mobile internet is a game-changer for the digital marketing. With smartphones predicted to account for more than 50% of the mobile market in the UK during 2012, marketers need to assess how they are catering for this exploding market. ......&
If you're using Twitter as part of your marketing mix, you should be linking back to your website and keeping a keen eye on your web statistics to see how much traffic you're generating from your posts. However, your stats might not be giving you the fu......&
Email marketing can be a very effective way to get your message out to your customers and to increase sales and engagement. When done well as part of a joined-up digital marketing strategy, email should play a central role in your online marketing. It's......&
In a significant announcement, the Chief Executive of the Guardian Media Group has committed to a digital-first strategy in a plan to double digital revenues to £100m within five years. In the face of £33m losses last year, "doing nothing," he said "was ......&
Whether you're wearing your corporate hat or your out-of-work clothes, you should claim your Google Profile. Your Google Profile is the way you present yourself (or your company) on Google, or as Google themselves say... Decide what the world sees when......&
Our monthly helping of digital goodness straight from the soil.