What is quick response marketing? Quick response marketing (or QRM) is about joining up your print and digital marketing. It's about making your print work much harder to generate sales. And it's about delivering flexible, cost-effective and joined......&
In a significant announcement, the Chief Executive of the Guardian Media Group has committed to a digital-first strategy in a plan to double digital revenues to £100m within five years. In the face of £33m losses last year, "doing nothing," he said "was ......&
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