What is quick response marketing? Quick response marketing (or QRM) is about joining up your print and digital marketing. It's about making your print work much harder to generate sales. And it's about delivering flexible, cost-effective and joined......&
We think that a web app (a mobile website) is the most pragmatic, affordable and future-proof way to provide a compelling experience for your mobile visitors. It's a key part of the joined-up marketing jigsaw and opens up a wealth of possibilities… An......&
Effective online marketing begins and ends with web analytics. Careful analysis of the detailed reports available for free via Google Analytics (GA) will tell you a great deal about the health of your website, how hard it works to generate sales and wh......&
Joined-up marketing in twelve steps In writing this series on joined-up marketing as extended copy I know I'm ignoring all the rules which say that blogging should be short, pithy, to-the-point, bullets rather than paragraphs. Nobody reads from a scre......&
Begin at the middle In part three of this series on joined-up marketing, we're going to begin at the centre of all the activity - the website. It's here that interest needs to be converted into a sale so it's important that the landing page (or pages)......&
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